Thursday, January 19, 2012

Indigenous Unveils New Brand Direction at Outdoor Retailer in Salt Lake City

We are very excited to announce the unveiling of our new brand direction at this week's Outdoor Retailer Show in snowy Salt Lake City Utah! 

Here are some shots of the booth decked out with our Fall/Winter 2012 Line

A more detailed preview of the new line is coming soon to the website! 

Monday, January 16, 2012

The New Indigenous Video, Produced by Free Range Studios

Our new video, produced in association with Free Range Studios, tells the story of our artisan-crafted garments, made out of organic materials by fair trade cooperatives. Free Range Studios is a progressive graphic design firm "driven by a belief that the right stories told in revolutionary ways can transform society." Their prior work includes powerfully influential videos such as "The Story of Stuff," and viral hits like "Grocery Wars." We hope this video, however brief, conveys that at Indigenous it's about creating products that are worth the price, worth wearing, and worth sharing. Watch the video and tell us what you think! 

Friday, January 6, 2012

Vocational Loan Fulfilled for Four Peruvian Women!

The lives of four Peruvian women are about to change. Thanks to The Hoop Fund, an non-profit that organizes microloans for worthy causes, these women will be gaining new skills, a new career, and new hope in this brand new year ahead. The loan of $2,500 will provide tuition to vocational school, where the four women will learn the expert weaving skills they will need to improve their lives and the lives of their families. The loan also helps pay for their supplies, child care, meals and transportation, allowing women with small children the opportunity to attend.

Ninety five separate individuals contributed to the betterment of these women's lives through thirty month loans, averaging just over $26 each. Thank you to everyone who helped give the gift of this opportunity! Your actions will be making a huge difference in the lives of four women, their families and even their communities!