Friday, February 3, 2012

INDIGENOUS Noted in SVN Article as a Pioneering Brand in Sustainability

Writing for Social Venture Network, Raphael Bemporad of BBMG mentions INDIGENOUS while discussing the future of sustainability in the marketplace. In his vision of the year ahead, we will move toward a more consumer—driven economy, where the value of goods, and the good they do, is of ever increasing importance. 
Youthful, educated, wired and mostly female, [the] New Consumer is asking “why” they should care about brands; and, if they can’t find what they’re looking for, “why not” just create the solutions themselves? New Consumers are more practical and more purposeful, and they’re not willing to wait.
And, with billions of these New Consumers entering the marketplace in developing economies, the key question will be whether brands can reach and delight them—beyond just more consumption—to inspire responsible purchases and deeper participation with health, happiness and sustainability in mind...
If the most emblematic word of 2011 was “occupy,” we believe the word of 2012 will be “engage.”
With an existential howl against the status quo, the global Occupy movement represents a deep yearning for a new way of doing business that replaces short-term, transactional, profit-only thinking with a more responsible, transparent and equitable economy that creates more value for more people in more ways. 
The Harvard Business Review hails the benefits of “The Good Company” that combines financial and social logic into its operations by engaging employees, partners and community institutions in building enduring value and success.
Meanwhile, pioneering brands from Stonyfield to Indigenous Designs to Guayaki are engaging consumers so they can live better and take action on issues that improve our shared future—from promoting sustainable agriculture to protecting endangered habitats to creating more opportunities for the producers of their products around the world.
Click here  to read the entire—well-written and insightful—article by Raphael Bemporad. 

Thursday, January 19, 2012

Indigenous Unveils New Brand Direction at Outdoor Retailer in Salt Lake City

We are very excited to announce the unveiling of our new brand direction at this week's Outdoor Retailer Show in snowy Salt Lake City Utah! 

Here are some shots of the booth decked out with our Fall/Winter 2012 Line

A more detailed preview of the new line is coming soon to the website! 

Monday, January 16, 2012

The New Indigenous Video, Produced by Free Range Studios

Our new video, produced in association with Free Range Studios, tells the story of our artisan-crafted garments, made out of organic materials by fair trade cooperatives. Free Range Studios is a progressive graphic design firm "driven by a belief that the right stories told in revolutionary ways can transform society." Their prior work includes powerfully influential videos such as "The Story of Stuff," and viral hits like "Grocery Wars." We hope this video, however brief, conveys that at Indigenous it's about creating products that are worth the price, worth wearing, and worth sharing. Watch the video and tell us what you think! 

Friday, January 6, 2012

Vocational Loan Fulfilled for Four Peruvian Women!

The lives of four Peruvian women are about to change. Thanks to The Hoop Fund, an non-profit that organizes microloans for worthy causes, these women will be gaining new skills, a new career, and new hope in this brand new year ahead. The loan of $2,500 will provide tuition to vocational school, where the four women will learn the expert weaving skills they will need to improve their lives and the lives of their families. The loan also helps pay for their supplies, child care, meals and transportation, allowing women with small children the opportunity to attend.

Ninety five separate individuals contributed to the betterment of these women's lives through thirty month loans, averaging just over $26 each. Thank you to everyone who helped give the gift of this opportunity! Your actions will be making a huge difference in the lives of four women, their families and even their communities!

Wednesday, December 7, 2011

EcoLogic and AllianceExchange work to save tropical ecosystems by helping the indigenous people who live there.

For the past four years, two amazing not-for-profit organizations—EcoLogic and AllianceExchange—have partnered together to raise funds and promote each other's programs. EcoLogic empowers rural and indigenous people to restore and protect tropical ecosystems. AllianceExchange provides rainforest children with educational opportunities, thus preparing the next generation for their work—to be stewards of their Kishwa culture and their Amazonian rainforest environment.

Together, EcoLogic and AllianceExchange recently held a fundraising event in Cambridge. Indigenous was proud to be able to help sponsor the event by contributing a "Winter Care Package," which turned out to be the most popular item at the raffle. We think that Peggy, the winner of the Indigenous Designs fair trade, artisan-made hat, gloves and scarf, looks absolutely lovely! Thank you to EcoLogic and AllianceExchange for the important work you do, and thank you to all of their supporters who came out for the event.

Monday, November 14, 2011

A Beautiful Event at Cavallo Point!

For those of you not able to attend Mercantile Artisan Day at captivating Cavallo Point, here are a few photos of the event.  We happen to think the clothes look amazing!

Wednesday, November 9, 2011

Mercantile Artisan Day at Cavallo Point Lodge Featuring Indigenous

 Fall Fashion - Saturday, November 12 11AM-4PM


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