Wednesday, December 7, 2011

EcoLogic and AllianceExchange work to save tropical ecosystems by helping the indigenous people who live there.

For the past four years, two amazing not-for-profit organizations—EcoLogic and AllianceExchange—have partnered together to raise funds and promote each other's programs. EcoLogic empowers rural and indigenous people to restore and protect tropical ecosystems. AllianceExchange provides rainforest children with educational opportunities, thus preparing the next generation for their work—to be stewards of their Kishwa culture and their Amazonian rainforest environment.

Together, EcoLogic and AllianceExchange recently held a fundraising event in Cambridge. Indigenous was proud to be able to help sponsor the event by contributing a "Winter Care Package," which turned out to be the most popular item at the raffle. We think that Peggy, the winner of the Indigenous Designs fair trade, artisan-made hat, gloves and scarf, looks absolutely lovely! Thank you to EcoLogic and AllianceExchange for the important work you do, and thank you to all of their supporters who came out for the event.

Monday, November 14, 2011

A Beautiful Event at Cavallo Point!

For those of you not able to attend Mercantile Artisan Day at captivating Cavallo Point, here are a few photos of the event.  We happen to think the clothes look amazing!

Wednesday, November 9, 2011

Mercantile Artisan Day at Cavallo Point Lodge Featuring Indigenous

 Fall Fashion - Saturday, November 12 11AM-4PM


For more information: 415-339-4740 |

601 murray circle  |  fort baker  |  sausalito, ca 94965  |  1.888.651.2003  |


Wednesday, October 19, 2011

Slow Money Body Language

Indigenous Co-Founders Scott & Matt had a great time presenting at this years Slow Money National Gathering at Fort Mason in San Francisco 

Thousands of Americans have begun affirming a new direction for the economy. It's called Slow Money, and people have literally started to embody the movement. 

 Slow money national gatherings are quickly emerging as a significant new venue for field building, investing and social change. 

The Slow Money Alliance is bringing people together around a new conversation about money that is too fast, about finance that is disconnected from people and place, about how we can begin to fix our economy from the ground up. 

What would the world be like is we invested 50% of our money within 50 miles of where we lived? 

What if there were a new generation of companies that gave away 50% of their profits? 

What if there were 50% more organic matter in our soil 50 years from now? 

We can bring money back down to earth! 

Monday, October 10, 2011

Indigenous founders Scott Leonard and Matt Reynolds are long-time members of Social Venture Network, an association of innovative, influential entrepreneurs who are using the power of business to solve social and environmental problems (

Scott and Matt will be joining fellow SVN members Ben Cohen and Jerry Greenfield of Ben & Jerry's who will be speaking at SVN's upcoming fall conference in Philadelphia on Oct. 29th. Just before Ben & Jerry's plenary session, Lynne Twist of the Soul of Money Institute will be hosting a benefit for SVN's Bridge Project. Social Venture Network's Bridge Project is an initiative to support entrepreneurs of color, women entrepreneurs and young leaders who are transforming the way the world does business. Research has shown that these particular business people face greater barriers to growing their ventures and ultimately changing the world. Scott and Matt have donated beautiful Indigenous shawls and blankets for The Bridge Project fundraiser

Friday, September 30, 2011

Indigenous Fall/Winter 2011 Collection

We've been busy putting up some of our best pieces from our Fall/Winter 2011 collection on our web store, and we're so excited about sharing it with you that we've decided to extend our Step into Fall sale into October! Just use coupon code 'FB128' at checkout to receive 25% off of your entire purchase. That is in addition to our every day free shipping!!

The line is looking better than ever with a diverse collection of eco friendly knits in a wide variety of silhouettes.

Starting with our light weight jersey collection, you've got great stand out tops and skirts and ultra comfortable layering items.

Our jersey is super soft and made from 100% organic cotton.

See our entire jersey collection here!

Looking for something a little warmer? Try a cozy cardigan made from the softest baby alpaca.

All of the alpaca we use is sourced from free range herds in Peru, where alpaca has been raised for thousands of years. It's as warm as wool but as soft as cashmere and has a unique texture and feel all of its own.

Explore our current alpaca styles here!

Our most recent addition to the line is our super soft, luxurious organic cotton fleece.

Made from the same fine organic cotton as our jersey, this fleece is the softest we have seen.

 This year there are several great fleece styles to chose from, like the Fleece Weekender, seen here!

On a tight budget? We've got some great styles on sale for pretty serious discounts. 
Visit our sale page for up to 50% off on sale items. And yes, you can use your coupon for items that are already on sale! 

And of course, we haven't forgotten our Men out there. Come see what's new in our fair trade + organic men's online store - like this super lightweight long sleeve polo in three great colors!

Shop our entire collection of men's tops here! 

Thursday, September 22, 2011


We'd like to invite you to take a moment to explore our good friend Gregory Wendt's blog WAKE UP AND DREAM. 

 "If you're paying attention to what's going on around the planet, and don't have your head in the sand, you can see that things are rather chaotic in the human mind globally.

People have two reactions to such chaos - surf the chaos, or attempt to hold on to old identities during the transition.

It's not unlike a metamorphosis - there's a liminal state between caterpillar and butterfly where neither form is readily apparent. How we steer our attention through such a transitions is particularly important."

Read On! 

Tuesday, September 6, 2011

Territory Ahead Enhances Fall Apparel Offering with Styles from Indigenous Designs

Multi-channel clothing retailer, Territory Ahead, teams with Indigenous to offer a collection of artfully original, handcrafted women's garments. Indigenous clothing is organic and preserves rich South American textile traditions, with fair trade standards and wages.

This Fall, Territory Ahead is offering a collection of Indigenous clothing including sweaters, coats and accessories. The assortment features the chromatic Cowl Sweater - and organic cotton and Tencel blend in a hand loomed reversible knit. The dual color sweater, which falls to the top of the thigh, boasts contrasting color on the reverse side of its cowl neck, cuffs and hem.

Both Territory Ahead and Indigenous design unique, quality clothing from the threads up. Their garments attract customers who care that their clothing is produced responsibly. The partnership allows Territory Ahead to augment its fall offering with styles that are in line with the brand's core values and reach new customers.

Read the full article in the SF GATE.

Tuesday, August 30, 2011

Bringing the Slow Money National Gathering to San Francisco, Oct. 12-14th

Slow Money national gatherings are quickly emerging as a significant new venue for field building, investing and social change. More than 1000 people from 34 states and several foreign coutnries attended our first two national gatherings, and more than $4.25 million has been invested in 16 of the presenting small food enterprises. Since last year's event at Shelburne Farms, Vermont, 11 local Slow Money chapters have begun investing around the country.

Learn More

Join the Slow Money movement at historic Fort Mason for what promises to be a special few days on San Francisco Bay - from thought leadership to entrepreneurship, from global vision to local food and music, from deal-doing to relationship building. Be a part of this emerging community that is working together to fix our economy from the ground up ... starting with food.

Friday, August 26, 2011

Our Friends At United by Blue

We want to introduce our fans to a very important new clothing line that is working to help protect our oceans. For every product sold, United By Blue removes 1 pound of trash from our oceans and waterways!

"We know more about the surface of the moon than we do about the sea floor. As a landlubbing society, it is hard for many of us to see how closely our lives are connected to the world’s waterways, whether we live on a coast or 1,000 miles inland.

The Blue Movement is committed to changing this misconception. Lead by a committed group of individuals and organizations, the Blue Movement is dedicated to preserving and protecting our world’s oceans and waterways for our own and for future generations. We are scuba divers, fisherman, and sailors. We are educators, activists, and businesspeople. Most importantly, we are all passionate, and we all understand our dependence on the world’s oceans and waterways."

"The Blue Movement can trace its beginnings to deepwater explorers Jacques Cousteau, an avid diver whose own passion for the underwater world transformed a generation, and to Dr. Sylvia Earle, whose groundbreaking research continues to inspire a new generation of scientists and discoverers.

Unfortunately, the waters that first welcomed Monsieur Cousteau and Dr. Earle many years ago now have much less to give. Overfishing has decimated and even destroyed fishing populations around the world, and fish remaining fish are choking on pieces of the 14 billion pounds of trash that end up in the ocean every year. An exploding Chinese middle class population has increased the demand for shark fin soup—and increased the number of sharks killed for their fins to 90 million every year. As oceans absorb the atmosphere’s excess carbon dioxide, the water becomes more acidic, causing once lush coral reefs to turn white and die.

The modern Blue Movement refuses to let this trend continue. The Cousteau family continues to work toward more sustainable resource management in fishing communities and to raising awareness not just of underwater beauty, but of underwater problems. Advocates like Wallace ‘J’ Nichols has started the Blue Marble Project not just to spread the awareness of the Blue Movement, but to remind us that every hand holding a marble is connected to oceans and waterways and has the power to use that hand to do something good.

And that, perhaps, is the very essence of the blue movement: each and every one of us, no matter where live, depends on the ocean for survival. And no matter where we live, we have the power to make a difference in an underwater ecosystem thousands of miles away."

UBB uses the power of business, education, and environmental action to save our oceans and waterways from pollution.

To date, UBB has hosted 42 cleanups and removed 28009 pounds of trash.

Friday, July 29, 2011

Video of our Photo Shoot with Miss USA

When we met Alyssa Campanella one summer day last June, we just thought she was a pretty (well, gorgeous) young lady with an appreciation for fine clothing and respect for people and the world we live in. As she modeled our all-organic, fair-trade clothing, we couldn't have asked for a better representative for our company-- fresh, vibrant, thoughtful and compassionate.

We are so proud and grateful to have Alyssa, Miss USA 2011, as the feature model for our new Indigenous Fair Trade & Organic collection debuting in August.

Please check out this video with shots from our recent photo shoot.

Tuesday, June 28, 2011

Miss USA in Support of Indigenous Fair Trade + Organic Fashion!

As reported in Apparel News, we had the pleasure of having Alyssa Campanella "Miss USA" at our Indigenous Spring 12 photo shoot. Alyssa loves Indigenous and supports Fair Trade and Organic values. Alyssa is an amazing model and looks fantastic in our spring collection.

"Matt & I are proud to have Alyssa modeling the Indigenous fashion line for Spring 2012" Scott Leonard, CEO Indigenous.

Here are some behind the scenes shots of Alyssa with the photo shoot crew, and our very own Britta Reynolds.

Congratulations Alyssa! Miss USA heads next to Brazil for the Miss Universe contest in September.

"I LOVE Indigenous!" Alyssa Campanella, Miss USA.

Thursday, June 23, 2011

Group Buying for Social Enterprises: 5 Ways Deals Can Do Good

Offer a sexy deal, drive massive amounts of new customers to your door, and you're golden, right?

There's been a lot of news these days about group deal platforms, and if you're a traditional business - with excess inventory to move, highly perishable goods, or a low cost of goods sold - then a deal platform might be just what you need.

But what if you're a hybrid business that's both for-profit and for-social impact: say a fair trade or sustainable brand that invests in the well being of your suppliers and theecosystems they live in? Will the typical, discount-focused, deal aggregator work for you?

Not likely.

In our experience at the Hoop Fund, working with companies at the intersection of traditional commerce and philanthropy, at best the typical deal aggregator only shows off half of what you do, and at worst it might even undermine one of your core assets (your impact).

Here are 5 tops reasons why your typical deal aggregators won't cut it for social enterprises, and what you can do about it.

"Stay on target" - most deals are blasted out over an entire city, reaching some people who might be your ideal customers, but way more people that will never be. As a socialenterprise, you need a way to filter down to people who will be attracted by your impact.

The Hoop Fund's approach bundles deals on products that do good, with microloans to the people who make them. Customers get the deal only if they help to fund a project thatimproves the lives of the farmers or artisans making the product.

This is a fundamental shift from the traditional online "deals" model: sure, the Hoop Fund allows for immediate return (lower cost of trying a new product), but it combines that with a stickier, long-term social and economic reward (personal impact).

Discounts are blinding - it's hard to get customers to focus on your impact if you're flashing a giant "80 percent off" sign in their face. To get around this, Blissmo recently introduced a mystery box subscription for eco-friendly or organic products, as an alternative to their typical deal of the day promotion. By making the contents a mystery, Blissmo focuses the experience on discovering new products, not the discounts a subscriber is getting.

Think about the story they'll tell - having a good story to tell, especially a personal one, is a proven way to make products more enjoyable. If you've ever visited a vineyard, a farm, or anywhere a product is made, then you understand the power of this phenomenon. Your visit and your connection to the product transform your experience of it. So learn from thewine industry and make sure your deal creates a good story for your new customer.

Compare a customer getting 50 percent off at your store because she earned it (say, because she raised $300 for a local charity), vs. if she had gotten 50 percent off for buying a coupon. Same customer, different intents, but the experience, and advocacy, of the former is radically different from the latter, which leads into the final reason...

Doing good is rewarding - Good deeds make us happy, and happy customers keep coming back. So be wary of watering down the good you do just to get new customers in the door. Imagine someone saying, "Hey, I just got 50 percent off on my donation to the United Way!" Focus your deals on helping people feel like they're doing more good, not less.

While our brand partners like Alter Eco, Indigenous Designs, and Lotus Foods have a huge need to attract new customers, they also need to pay special attention to attract the right customer to make it all worthwhile: a customer that will care about their impact and efforts to do good, and hopefully one who is going to stick around long enough to help them.

Put simply, if you're a company whose strength is doing good, then your deals should do good, too. You're much more likely to attract the right customers and, in the process, give them good reasons to stick around... which after all, is the whole point of offering a deal in the first place.

Patrick Donohue is the CEO of Hoop Fund.

Monday, June 20, 2011

Indigenous proudly features Alyssa Campanella, Miss USA 2011-12, modeling in support of Fair Trade + Organic Fashion!

We are very happy to congratulate Alyssa Campanella on becoming Miss USA 2011-12!

Indigenous proudly features Alyssa Campanella in our upcoming Spring 2012 catalog!

“I love Indigenous” Alyssa Campanella

Tuesday, June 7, 2011

Fund your sweater and wear it too...

The Hoop just launched a new campaign to link together buying with lending to the people behind our products. Is this something you believe in?

How this HoopFund works.
1. Purchase a HoopFund for $25.

2. Receive a $35 credit via email towards Indigenous product via email + a $10 HoopFund loan.

3. Use your $35 credit to buy any product at

4. Follow the progress of your loan.

5. Get your $10 loan back.

ONE FOR ONE: sustainable products for you plus funding for the farmers and artisans who make them.

To participate just Click HERE!

Tuesday, May 31, 2011

Slow Money Northern California Regional Showcase 2011

The first Entrepreneur Showcase of Slow Money Northern California!
Slow Money is excited to bring together 200+ investors, entrepreneurs and food & farming leaders who are rebuilding our local food system. Learn how you can get involved and invest in building an economy based on principles of soil fertility, sense of place, care of the commons, and economic, cultural and biological diversity.

Following the Slow Money National showcases over the past two years, millions of dollars have been invested in entrepreneurs who presented their small food enterprises. This event is your chance to invest your resources close to home.

Examples of investment proposals include:

· Strengthen the distribution from small farms into Bay Area cities

· Build a facility for processing grass-fed meat locally

· Convert and protect regional farmland for organic farmers

· Provide healthy food alternatives for low income neighborhoods

Featured speakers include Woody Tasch, Slow Money founder and Author, and Ari Derfel, Executive Director of the national Slow Money organization.

Network with active investors, organizational leaders, local food exhibitors, and visionaries of local food systems.
Be inspired and learn more about Slow Money in our region and nationwide.


Tuesday, May 10, 2011

Our Special Gift To Our Fans!

Our Special Gift To You!
We're having an amazing year but we do not have the excess inventory to support our usual Summer sample sale.

This special discount is our way of thanking you for all the wonderful support you have given Indigenous throughout the years.
Feel free to use this discount towards anything on our website.
throughout the years.

We promise to be here for you this Fall for our annual holiday sample sale.

This is a limited time offer, so order soon!
**Sale good from May 15th - June 30th**

To use your code
just type "SSDC1" in the code box when you are checking out.
Inventory is subject to change.

From everyone at Indigenous,
Thanks for being a part of what we do.

Friday, April 29, 2011

Impact Investing Makes More Than Change

Investors' Circle is a network of over 150 angel investors, professional venture capitalists, foundations and family offices who are using private capital to promote the transition to a sustainable economy. Since 1992, Investors' Circle has facilitated the flow of over $145 million into more than 220 companies and small funds addressing social and environmental issues.

Values with Velocity - Learn more Register Now

  • VENTURE FAIR: Capital for Social & Environmental Entrepreneurs
  • FORUM: Capacity Building for Impact Investors

Thursday, April 28, 2011

World Fair Trade Day 2011

Indigenous Designs is a proud sponsor in World Fair Trade Day, an international celebration of Fair Trade. This year’s events will be taking place in over 80 countries worldwide. Help us invite friends, coworkers and neighbors to build awareness of Fair Trade and empower vulnerable producers! Fair Trade seeks dignity and hope for farmers and artisans who produce the items we consume and enjoy, a better future for our planet, and tastier, higher quality products for you. Across N. America, advocates are inspiring over 100,000 people to take Fair Trade Coffee Breaks from May 1-15. In 2009 over 65,000 people took such breaks. The more people participate in World Fair Trade Day, the more difference we can make. With over 1,000,000 producers around the world already benefiting from Fair Trade, it’s time to raise our voices and vote with our dollars until all trade is fair! This year, individuals as well as organizations will host hundreds of events to celebrate Fair Trade. Visit to learn more and get involved.